If you come to Luxembourg, just know: staying happens faster than you think.
IT’S THE STORY OF THOUSANDS
They came for one reason, and stayed for so many more. Maybe for the diversity of the people you meet here. The shared drive to move forward. Or simply that steady, reassuring ground to grow on. So if you come to Luxembourg, just know: staying happens faster than you think. And suddenly… it feels like home.
Because this story is also ours.
We are Étienne Duval & Mado Klümper, and we imagined this campaign together.
It could have been the story of thousands of others. Individuals, couples, families — who came to Luxembourg for a project, a season, a job… and who, little by little, ended up staying.
But this is also about what happens after you have decided to stay.
Because here, settling is just the beginning — you’re given the chance to take part, to contribute, and sometimes even to help shape the country itself.
We came, thinking it was temporary. We stayed.
Today, we were trusted to tell this story.
And that, too, says something about Luxembourg.
And suddenly… it feels like home. Could it be yours too?
Talent
Visitor
Investor-Entrepreneur
Student
THE OFFICIAL NATIONAL DAY GIFT —
NESTLED IN TRADITION, FLYING TOWARDS INNOVATION.
The Péckvillercher are small clay whistles shaped like birds — a beloved symbol of Luxembourg’s craft heritage. Originally made from leftover clay, they have long celebrated springtime and local know-how.
This one was 3D-printed using Luxembourgish clay by Äerd Lab, founded by Angelika Jaworska-Bocian, blending yesterday’s traditions with today’s technologies.
To ensure the whistle sings just right, Usch Biver, master potter from Nospelt and expert in Péckvillercher, shared his craftsmanship and knowledge with her. A story of transmission. A little bird that keeps on whistling… in its own way.
Credits
Creative Direction: YO studio
Art Direction: studio mado klümper & YO studio
Graphic Design (Print & Web): studio mado klümper
Motion Design: YO studio
Music & Lyrics: YO studio
Photography: Romain Gamba
Footage: LMIH
Actor: Fábio Godinho
Actress: Nora Zrika
Péckvillchen (Design & Production): Äerd Lab
Translations : Françoise Mathay (FR), Myriam Welschbillig (LU + DE) & Natalie Gerhardstein (EN).
Proofreading: Raphaëlle Lacord
Testimonials: Angelika Bocian-Jaworska, Shivani Chakrachhattri, George Garofalakis, Serge-Arno Klümper, Carolina Lazo Albrecht, Marco Pezzetti, Julie Rose Eguienta, Fernand Theisen, Ljiljana Vidovic Škrobot, Heather Yanusas, Mohammed Zanboa.